Tracks + Videos: Purity Ring “Loftcries”

All eyes on Purity Ring, a new project on Tranparent Records. Loftcries is one of the two tracks that is hitting the blog scene and causing all the madness (rightly so if you ask us). It’s icy and minimal, colored by kick-drums and chopped synths topped with sweet-pop vocals courtesy of Megan James, giving more ground to all the complex architecture going on here. The video that illustrates the song uses scenes from 1974 Swedish film Thriller: A Cruel Picture, whose female lead is said to have been the original inspiration for Daryl Hannah’s character in Quentin Tarantino’s Kill Bill. Download the mp3 of the song via the band’s own tumblr.



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