New Look are a canadian duo (and real life couple) living in Brooklyn, formed by singer Sarah Ruba and producer/multi-instrumentalist Adam Pavao. After a first EP called “How’s My Hair” that went a bit under everyone’s radar they are now signed to !K7 and causing all the waves with this first single from their debut album (scheduled for a September release). “The Ballad” is a great piece of synth dream pop, very minimal in instrumentation but full on emotion and soulfulness. There’s even time for a delicious Kraftwerk-esque keyboard riff midway through! The video, shot by fashion photographer Will Davidson, is a beautiful piece of film that shows this musical couple going on their own very particular journey.